Hey guys, need a reality check.
I came across a dataset that costs around $2k+ per year, and I’m trying to figure out if it’s actually worth it or just sounds good on paper.
It’s not generic marketing advice — it’s a structured set of 100+ psychology-based directives for SaaS growth.
Each one breaks down:
• where to use it (landing page, onboarding, pricing, etc.) • why it works (human behavior, not surface-level tips) • when NOT to use it • real SaaS examples + implementation Basically feels like a decision system for conversion, not just a list of ideas.
Here’s one example from it:
⸻
1 of 102 directives – “id”: “P1-001”,
“pillar”: “Attention & Pattern Interrupts”,
“pillar_code”: “P1”,
“principle_name”: “Zeigarnik Effect”,
“one_liner”: “Incomplete tasks hijack the brain until they’re finished.”,
“plain_english”: “Your brain hates unfinished business. Once you start something, a little alarm goes off that keeps bugging you until it’s done. Marketers use this by starting a story or a process and NOT finishing it — so your brain stays hooked and comes back.”,
“human_fear_or_desire”: “Fear of incompletion; desire for cognitive closure and resolution.”,
“when_to_use”: “Hero section headlines, onboarding checklists, email subject lines, multi-step signup flows, progress bars on pricing pages.”,
“when_NOT_to_use”: “Late-stage checkout flows where the user needs confidence to commit — open loops here create anxiety and kill purchases. Never use on enterprise demo request pages where trust must be absolute.”,
“saas_example”: {
“scenario”: “A B2B project management SaaS wants to increase free-trial signup completions.”,
“before”: “‘Sign up for free’ button on a single-step form. 68% of users who clicked never finished the form.”,
“after”: “Multi-step onboarding wizard that starts with ‘Step 1 of 3: What’s your team size?’ — visibly showing the incomplete progress bar after the user has already answered question one.”,
“result”: “Across 100+ analyzed SaaS onboarding experiments (including data from Intercom, Canva, and LinkedIn’s profile completion studies), surfacing an ‘X% complete’ progress indicator after the first action drives a 20–35% lift in full completion rates. The Zeigarnik loop is already open; users feel compelled to close it.”
},
“exact_implementation”: “If your signup form is a single page, then break it into 3 steps. Display a progress bar that shows ‘Step 1 of 3’ immediately after the user enters their email. The bar must be visually prominent and show incompletion — do not let the bar start at 0%. Start it at 33% so the user feels momentum, not a cold start.”,
“example_copy”: “You’re 33% of the way to your free workspace. Don’t leave it unfinished →”,
“power_level”: “High”,
“ethical_risk”: “Low”,
“combines_well_with”: [
“The Open Loop”,
“Curiosity Gap”,
“Cognitive Ease”
]
},
⸻
Now I’m stuck thinking:
• Is this actually worth ~$2k/year? • Or is this something you’d just figure out over time anyway? If you were running a SaaS or working with clients,
👉 Would you pay for something like this? Or not?
Trying to avoid making a dumb purchase 😅
submitted by /u/soloise
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