This Shopify Benchmarks data includes a cohort of Shopify store sales, website engagement, and advertising metrics at the store category and subcategory level. This eCommerce data is made up of aggregated sales and web analytics for thousands of Shopify stores globally. Additionally, the dataset includes stores’ total Google Ad spend on search ads, embedded display ads, and more from Google Ad Manager.
Sales and engagement metrics:
Revenue Transaction count Website sessions Website page views
Advertising metrics:
Ad spending Ad clicks Ad views (impressions)
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submitted by /u/aiatco2
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