Q4 2025 Price Movements At Sephora Australia — SKU-Level Analysis Across Categories

Hi all, I’ve been tracking quarterly price movements at SKU level across beauty retailers and just finished a Q4 2025 cut for Sephora Australia.

Scope

• Prices in AUD (pre-discount)
• Categories across skincare, fragrance, makeup, haircare, tools & bath/body

Category averages (Q4)

• Bath & Body: +6.0% (10 SKUs)
• Fragrance: +4.5% (73)
• Makeup: +3.3% (24)
• Skincare: +1.7% (103)
• Tools: +0.6% (13)
• Haircare: -18.5% (10), the decline is caused by price cut from Virtue Labs, GHD and Mermade Hair.

I’ve published the full breakdown + subcategory cuts and SKU-level tables in the link at the comment. The similar dataset for Singapore, Malaysia and HK are also available on the site.