I’m working on a group project for my Data Management & Visualisation class, and we want to analyze end-to-end customer journeys , ideally from first touch (ads, web analytics, etc.) through purchase and post-purchase retention/churn.
We’d love suggestions for something less common or a bit messy (multi-table, event logs, JSON, clickstreams) so we can showcase data cleaning and modeling skills. If you’ve stumbled on interesting clickstream/e-commerce/retention/open web analytics data or know obscure public APIs or research corpora, please point me their way!
Thanks in advance 🙏 we’ll happily credit any cool finds and redditors in our final project.
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