1.Glossier & Rare Beauty: Emotion-led authenticity wins. Ads featuring real voices, personal moments, and self-expression hooks outperformed studio visuals by 42% in watch-through.
“This is how I wear it every day” outperformed polished tagline intros 3:1.
Lo-fi camera, warmth, and vulnerability = higher trust + saves.
2.Fenty Beauty & Dior Beauty: Identity & luxury storytelling rule. These brands drove results with bold openings + inclusivity or opulence.
Fenty’s shade range flex and Dior’s cinematic luxury scenes both delivered 38% higher brand recall and stronger engagement when paired with clear product hero shots.
Emotional tone + clear visual brand world = scroll-stopping authority.
3.The Ordinary & Estée Lauder: Ingredient authority converts. Proof-first ads highlighting hero actives (“Niacinamide 10% + Zinc”) or clinical claims delivered 52% higher CTR than emotion-only ads.
Estée Lauder’s “derm-tested” visuals with scientific overlays maintained completion rates above 70% impressive for long-form content.
Ingredient + measurable benefit = high-intent traffic.
Actionable Checklist
– Lead with a problem/solution moment, not a logo.
– Name one hero ingredient or one emotional hook—not both.
– Match tone to brand: authentic (Glossier), confident (Fenty), expert (The Ordinary).
– Show proof before the CTA: testimonials, texture close-ups, or visible transformation.
– Keep the benefit visual (glow, smoothness, tone) front and center.
Want me to analyze your beauty niche next? Drop a comment.
This analysis was compiled as part of a project I’m working on. If you’re interested in this type of creative and strategic analysis, they’re still looking for alpha testers to help build and improve the product.
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