I\u2019m the founder of a data labeling platform startup based in a Southeast Asian country. Since the beginning, we\u2019ve worked with two major clients from the public sector (locally), providing both a self-hosted end-to-end solution and data labeling services. Their requirements are often broad and sometimes very niche (e.g., geographical data, medical data, etc.). Many times, these requirements don\u2019t follow standardized contracts\u2014for example, they might request non-Hugging Face-compatible outputs or even Excel files instead of JSON due to security concerns.<\/p>\n
While we\u2019ve been profitable and stable, we\u2019re looking to pivot into the international market in the long term (B2B focus) rather than remaining exclusively in B2G.<\/p>\n
Because of the strict requirements from government clients, our data labeling team is highly skilled. For context, our project leads include ex-team leaders from big tech companies, and we enforce a rigorous QA process. This has made us unaffordable within our local market, so we\u2019re hoping to expand internationally.<\/p>\n
However, after spending around $10,000 on a local agency to run paid ads, we didn\u2019t generate useful leads or convert any users. I understand that our product is challenging to market, but I\u2019d like to hear from others who have faced similar issues.<\/p>\n
If your organization needs a data labeling vendor, where do you typically look? Google? LinkedIn? Word of mouth?<\/p>\n<\/div>\n
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