I work in marketing for a landscaping company serving residential properties, and we want to do a marketing research project to determine our current market penetration in certain zip codes.<\/p>\n
Basically we would identify the minimum home value and household income for a property to be “serviceable” (ie that we would want to do business with them). Based off a data set, we would see exactly how many houses in each zip code fall under that “serviceable” criteria, compare that to our existing customer base in that zip code, and come up with a percentage. The higher the percentage, the better our penetration to the serviceable houses in that zip code.<\/p>\n
To do that it seems like we’d need to pull a list of all home addresses and their corresponding property value (and if possible their income too, otherwise we’d just use census data) for all the cities we’re trying to cover.<\/p>\n
Is there a way to pull a list of this magnitude for our research purposes? And are there ways to do it at a low cost?<\/p>\n<\/div>\n
submitted by \/u\/FreshDragonfruit2967 <\/a>
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