I’m currently embarking on a project to revamp customer segmentation for an e-commerce company.
We’ve got lots of data already, but I’m not sure what exactly I need to make this work well. Figuring out customer groups helps us make shopping better for everyone.
Here’s what I’m wondering:
1. Important Data Stuff: What kind of information should we have in our data to understand our customers better?
2. Fixing Data: How can we make sure the data we have is good enough to help us understand our customers?
3. Good Ways to Sort Customers: Do you know any good tricks or tools to help us figure out what groups our customers belong to?
4. Checking if it Works: Once we have our groups, how can we tell if they’re helping us make shopping better?
We’ve got loads of data, but making sense of it all is tough. I’d really appreciate any advice you can give. Whether it’s from your job, what you’ve learned, or just good ideas, I’m all ears. Thanks a bunch for your help!<\/p>\n<\/div>\n
submitted by \/u\/Appropriate_Union_58 <\/a>
[link]<\/a><\/span> [comments]<\/a><\/span><\/p>
